नीति के विरुद्ध मेटा और गूगल का गुप्त विज्ञापन अभियान
नई दिल्ली: एक हालिया रिपोर्ट में, इसने तकनीकी दिग्गज मेटा और गूगल से जुड़े एक विवादास्पद विज्ञापन अभियान का खुलासा किया है, जिससे व्यापक चिंता पैदा हो गई है। रिपोर्ट के अनुसार, मेटा और गूगल ने कथित तौर पर एक गुप्त पहल पर सहयोग किया, जो यूट्यूब पर किशोरों को लक्षित करने वाले इंस्टाग्राम विज्ञापन चलाता था, जो कि Google के स्वयं के विज्ञापन दिशानिर्देशों का सीधा उल्लंघन था। विज्ञापन, जो 13 से 17 वर्ष की आयु के उपयोगकर्ताओं के लिए लक्षित थे, गूगल की नीतियों का उल्लंघन करते थे जो स्पष्ट रूप से 18 वर्ष से कम आयु के व्यक्तियों को विज्ञापन देने से रोकते हैं।
रिपोर्ट ने आगे खुलासा किया कि अभियान ने गूगल की विज्ञापन प्रणाली में “अज्ञात” के रूप में लेबल किए गए जनसांख्यिकीय को लक्षित किया – एक श्रेणी जिसका उपयोग आमतौर पर तब किया जाता है जब उम्र, लिंग या अन्य जनसांख्यिकीय जानकारी स्पष्ट रूप से पहचानी नहीं जाती है। हालाँकि, यह पाया गया कि गूगल उनकी ऑनलाइन गतिविधियों और ऐप डाउनलोड के आधार पर अनुमान लगा सकता है कि इनमें से कई “अज्ञात” उपयोगकर्ता संभवतः किशोर थे। इसने मेटा और गूगल को 2021 में गूगल द्वारा लागू किए गए प्रतिबंधों को प्रभावी ढंग से बायपास करने की अनुमति दी, जो विज्ञापनों को नाबालिगों पर लक्षित होने से रोकने के लिए डिज़ाइन किए गए थे।
यह अभियान कथित तौर पर अमेरिका स्थित विज्ञापन एजेंसी स्पार्क फाउंड्री की मदद से चलाया गया था और शुरुआत में इस साल की शुरुआत में कनाडा में चलाया गया था। बाद में वैश्विक स्तर पर विस्तार की योजना के साथ मई में अमेरिका में इसका परीक्षण किया गया। अभियान का समय गूगल के विज्ञापन राजस्व में गिरावट और मेटा के युवा दर्शकों के टिकटॉक जैसे प्रतिस्पर्धी प्लेटफार्मों की ओर स्थानांतरित होने के साथ मेल खाता है।
एक बार उजागर होने पर, गूगल ने तुरंत एक जांच शुरू की और कार्यक्रम बंद कर दिया। जवाब में, गूगल ने एक बयान जारी कर विज्ञापनों को 18 वर्ष से कम उम्र के व्यक्तियों के लिए वैयक्तिकृत होने से रोकने की अपनी प्रतिबद्धता दोहराई, और भविष्य के उल्लंघनों से बचने के लिए अपनी नीतियों को सुदृढ़ करने का वचन दिया। मेटा, जिसने हाल ही में कम उम्र के उपयोगकर्ताओं की सुरक्षा के लिए अपनी विज्ञापन प्रणाली में बदलाव लागू किए थे, ने अभी तक विवाद को पूरी तरह से संबोधित नहीं किया है।
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