मान्यवर ने रामचरण को बनाया अपना नया ब्राण्ड अम्बेसडर
जयपुर: भारत के प्रमुख मैन्स फैशन सेलेब्रेशन वियर ब्राण्ड मान्यवर ने ग्लोबल स्टार राम चरण को अपना ब्राण्ड अम्बेसडर नियुक्त किया है। शादियों एवं त्योहारों के सीज़न की शुरूआत के साथ मान्यवर ने अपना नया कैंपेन #तैयार होकर आए भी लॉन्च किया है। रामचरण विश्वस्तरीय मंच पर आधुनिक भारतीय पुरूषों का प्रतिनिधित्व करते हैं, और आधुनिक भारत के सार को दुनिया के समक्ष प्रस्तुत करते हैं। उनके मूल्य मान्यवर के दृष्टिकोण अनुरूप हैं। ऐसे में उनकी ज़बरदस्त लोकप्रियता मान्यवर की समृद्ध सांस्कृतिक धरोहर को नया आयाम देगी।
इस साझेदारी के बारे में बात करते हुए राम चरण ने कहा, ‘‘मान्यवर के साथ जुड़ते हुए मुझे बेहद खुशी का अनुभव हो रहा है, यह ब्राण्ड हमेशा से भारत में पुरूषों के फेस्टिव फैशन को नया आयाम देता रहा है। इनोवेशन, परम्पराओं एवं पारिवारिक मूल्यों के लिए मान्यवर की प्रतिबद्धता मेरे सिद्धान्तों की तरह है, ऐसे में यह साझेदारी मेरे लिए बेहद खास है। परिवार के साथ शादियों और त्योहारों के जश्न मनाना हमेशा गर्व का अहसास देता है और मान्यवार के लिए स्टाइल स्टेटमेन्ट बनने से बेहद और क्या हो सकता है।’’
वेदांत मोदी, चीफ़ रेवेन्यू ऑफिसर, वेदांत फैशन लिमिटेड ने इस साझेदारी के बारे में बात करते हुए कहा, ‘‘मान्यवर के परिवार में रामचरण का स्वागत करते हुए हमें बेहद खुशी का अनुभव हो रहा है। उनका आकर्षण और विश्वस्तरीय अपील आधुनिक भारतीय पुरूषों के परिधानों के मान्यवर के दृष्टिकोण के अनुरूप है। हमें विश्वास है कि रामचरण के साथ हम दर्शकों के साथ और भी गहराई के साथ जुड़ सकेंगे।’
कैंपेन की फिल्म बड़ी ही खूबसूरती से पिता और बेटे के बीच के अटूर रिश्ते पर रोशनी डालती है। फिल्म में एक पिता अपने बेटे की शादी की तैयारियों में व्यस्त हैं, तभी बेटे का दिल पुरानी यादों से भर जाता है, वह पिछले सालों के दौरान अपने पिता से मिले प्यार और उनके साथ बिताए अनमोल पलों को याद कर भावुक हो उठता है। बदलते समय के साथ अपने आप में बदलाव लाने के साथ-साथ एक परिवार आपको बहुत कुछ सिखाता है। फिल्म पिता और बेटे के बीच के रिश्ते को दर्शाते हुए मार्गदर्शन, ज़िम्मेदारी एवं सूझ-बूझ के पारिवारिक मूल्यों का महत्व बताती है। कहानी के आगे बढ़ने के साथ यह एक मजबूत संदेश देती हैः बेटा शादी के लिए तैयार हो रहा है, वे अपने पिता से मिले प्यार और ज्ञान को सहेज कर जीवन की आगे की यात्रा की तैयारी कर रहा है। यहां पेश किए गए शब्द निश्चित रूप से दर्शकों के दिल को छू जाएंगे।
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